C10s Steal the Show! Highlights from SEMA Las Vegas

Mike Alexander April 05, 2024 Buyer’s Guides

C10s Take Center Stage in Las Vegas

Photos by Corey Decker

The world’s largest gathering of automotive excellence takes place annually in the Las Vegas Convention Center around Halloween (first week of November), which is quite a crazy time to be in Sin City. But that’s not the main spectacle for us gearheads who make the pilgrimage each and every year. SEMA has grown into the world’s stage for debuting some of the wildest custom builds, the best new products, and catching up with friends and industry partners from all corners of the globe.

For us C10 enthusiasts, there was a HUGE turnout (as you can see through these pages), but ALSO we had a special debut in our Motortopia/Engaged Media booth. The staff has been hard at work behind the scenes (while also creating a ton of content), and the “official debut” of our project truck Sergeant Square made its way onto the Las Vegas Convention Center floor to show just how far we have come in such a short time.

Chris Hamilton and crew have put an insane amount of hours, blood, sweat, and tears to create something special for a great cause. This insanely clean yet custom Squarebody C10 build will be auctioned off with all proceeds going to the great folks at Mission 22 and their goal to end Veteran suicide by providing support and programs that help give back to those who gave it all.

The ‘official debut’ of our project truck Sergeant Square made its way onto the Las Vegas Convention Center floor to show just how far we have come in such a short time.

Sergeant Square wasn’t the only badass C10 to debut this year at the SEMA show either! There were a ton of gorgeous C10 builds throughout the halls and in company booths showing off the latest and greatest wares and workmanship. With so many to see, we captured the best of the best for you to drool over at home—as SEMA is a trade-only event (except for Friday, which is now open to the general public). So sit back and browse through our favorite discoveries, and head to Motortopia.com for extended coverage and more. See you at the next one!