SEMA 2024: Trucks, Trends, and Triumphs

Chris Hamilton . January 24, 2025 . Events

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Trucks, Trends, and More Trucks!

The 2024 SEMA Show once again proved why it’s the premier stage for innovation, creativity, and craftsmanship in the automotive aftermarket industry. Held at the Las Vegas Convention Center, last year’s show was packed with jaw-dropping builds, cutting-edge parts, and the best minds in the business. And right in the heart of Hot Rod Alley, our booth location felt front and center among the biggest names in the industry, along with our long-time editorial build known as Project Rocky.

Project Rocky isn’t just another truck; it’s a showcase of brands by being built with the best parts from leading manufacturers. Attendees got an up-close look at the craftsmanship that went into every inch of the build, from the suspension upgrades to the meticulously detailed interior. This year’s focus on innovation was obvious throughout the four-day show, and Project Rocky was a great example of what happens when the best brands come together.

The SEMA Show is always a blend of trendsetting ideas and timeless builds, and 2024 didn’t disappoint. The buzzwords this year? Electrification, lightweight materials, and precision engineering. While EV conversions and advanced technologies were everywhere, the slammed Squarebodies, supercharged street trucks, overlanding rigs, and diesel beasts still held their own—proving that there’s still a passion for classic American metal.

As the curtains closed on another incredible SEMA Show, one thing was clear: the future of the aftermarket industry is looking strong. If you weren’t there this year, make sure you don’t miss 2025. Until then, we’ll keep pushing the envelope, one build at a time. Stay tuned!

The SEMA Show is always a blend of trendsetting ideas and timeless builds, and 2024 didn’t disappoint.

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