LANSING, MI — Air Lift Company announced that Frank Lark was hired as the marketing director.

Lark will oversee the in-house marketing agency for Air Lift Company and Air Lift Performance.

Lark has over 20 years of senior marketing leadership experience in both the power sports and automotive industries.

Before joining Air Lift, Lark led many U.S.-based in-house and global marketing teams, overseeing all aspects of strategic brand management and creativity, and worked as a senior marketing consultant.

“I am here to position the marketing department and the company for future success. I am excited to mentor, coach and inspire the great marketing team at Air Lift and bring them to new heights,” Lark said.

Lark will leverage his extensive B2B, B2C and DTC through Air Lift’s divisions.

“Frank Lark brings a wealth of senior marketing industry leadership and experience to the Air Lift team,” said Brian Berry, vice president of sales and marketing. “Lark will be charged with elevating our marketing initiatives in both the business’s performance and load support side.”

Lark is originally from Marshall, Michigan, and after living throughout the States, joining Air Lift Company in Lansing is like a homecoming for him.

Air Lift Company, founded in 1949, is a third-generation, family-owned suspension speciality company based in Lansing, Michigan. Air Lift Company offers load support, air helper springs, and on-board air compressor systems. Air Lift Performance provides full air suspension replacement and compressor systems for lowered vehicles. Air Lift is committed to engineering, manufacturing, and selling the highest quality suspension products that fit, work, and last and are available at retailers across the country and internationally.

For all media inquiries please contact LynAnne Vucovich at lvucovich@airliftcompany.com or at 517-679-7018.